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Marketing

Facebook Chatbot Marketing – Yay or Nay?

Times have changed. While more users always have their heads bent, busy with their phones; it does not imply that users are busy checking their news feed on Facebook. Instant messaging is the order of the day. Almost every social media app has a corresponding messenger application/option. So does Facebook.

Are you being data smart with your smartphone?

A few weeks ago, the new shiny iPhone XS entered the market. For all the Apple lovers out there, this might mean being the first to wrap your hands around the irresistibly smooth all-glass design, or finally upgrading your old glitchy iPhone 6 to the new model. If this is you, I’m guessing you’re focused on the opportunity to start afresh, buy...

Google places for business

80% of success is showing up – Woody Allen He’s right, don’t you think? So much of our success—and failure—hinges on simply showing up. And the same goes for your business. When a potential customer searches for your product or service, your business needs to show up. How? Google Places for Business. It’s a powerful tool that ensures...

Genuine Conversation is the Best Social Media Strategy

Imagine you ran a coffee shop with great coffee, a cool vibe, comfortable seating… and no customers. Not an uncommon problem, and the classic solution promoted by social media experts would be something like: “Create a Twitter handle and offer discounts to customers who follow. Broadcast weekly events and promotions via Twitter and engage...

Brand reputation: hard to gain, easy to lose

As any brand owner will tell you, brand equity – or reputation – is not built in a day. Building reputation in a brand takes time, money, energy and passion. Ask any of the world’s major brands – from Apple and Audi to Zanussi and Zippo. They will all tell you they’ve spent millions of man hours and dollars on building the reputations...

Innovative Concept Development: the Life Cycle Series video

With the spotlight on agribusiness and food technology sectors, we're leading the conversation about the life cycle of innovative ideas. Presented by Senior Associate Jonathan Lucas and Catalyst Ltd Director, Janes Lancaster, this video highlights how to develop products and services with a long term vision, ensuring sustainable success.